Back to the Future II is a cult classic set in an absurdly idealized version of 2015 as envisioned by the production team in 1989. The film highlighted tech advancements we still aspire to - flying cars, dehydrated pizza, self-lacing Nike shoes, hoverboards, and of course, Pepsi Perfect. Our friends at Weber Shandwick, NYC tasked Iontank with recreating the Cafe 80's diner aesthetic for the reveal of the super-limited edition Pepsi Perfect for 170,000 eager attendees at New York Comic Con.
Iontank’s custom Z-Wall video array was retrofitted with 72 milled optical lenses and fascia frames to transform the thin flat panel monitors into an array of old-school CRT televisions. Pepsi Perfect campaign media was spliced with Iontank motion graphics and pictures taken at the event for display on the big screen. The counters, floor and Cafe 80s sign were all faithfully reproduced by Iontank to match the film. There was even an original DeLorean time machine from the movie, Doc and Marty look-alikes and a vintage cabinet arcade game featuring Wild Gunman.
To make things even more fun, the only ways attendees could get their hands on a Pepsi Perfect were to either dress up as Marty McFly or challenge one another to a winner-takes-all round of Wild Gunman. The crowds were epic and when pistols were drawn, Iontank displayed a live-feed of the gunslinging action across the Z-Wall for Comic-Con fans to cheer each other on.