Iontank’s capabilities blended seamlessly in the years we supported Neutrogena’s AAD trade show programs. Beautiful bespoke pieces were backed up by smart metrics systems that tracked the progress of over 7,000 unique visitors as they engaged for over 30,000 cumulative touch points during the 3-day expo each year.
The PixelFall is the poetic result of some intense warranty-voiding research and creative Iontank engineering. Fifty gallons of ionized water flows over this hybrid waterfall display system every sixty seconds. As the water streams down the surface of the video screen, content is visible through a shimmering curtain. Hypnotic and soothing, the rushing water adds an emotional dimension to the installation and a bed of polished black river rock catches the overflow with a tranquil murmuring sound.
The PixelWall is an inspiring installation that warrants it’s very own case study.
Iontank began leveraging prototype transparent LCD screens all the way back in 2011 to create ambient animations in front of Neutrogena products displays. Some of these early mesmerizing merchandising installations evolved into transparent display systems patented by Iontank.
Digital detailing counters, large-format projection mapping, attendee tracking systems and an ever-evolving lineup of custom creative displays rounded out one of the most fantastic programs we have had the privilege of working on.